Recent national trends suggest that youth and young adults, ages 16-26, are a high-risk group for transmission of COVID-19. Youth and young adults have unique barriers and motivators that influence their behavior. Youth and young adults are also the least likely to be engaged through traditional local government communication channels.
To increase effective engagement with this population, research was undertaken to understand the barriers this population faces and their motivations to comply with behavioral COVID-19 non-pharmaceutical interventions. This information will be vital in designing a community-based social marketing campaign focused on supporting this population.
In addition to young adults, the general population was also surveyed to increase Whatcom County Health Department’s understanding of the current landscape in relation to COVID-19 and to serve as a comparison population to young adults.